On December 18, 2025, the Brand X2026 Global Brand Equity Annual Conference grandly kicked off at the Armani Hotel in the Burj Khalifa, Dubai. With the theme "Standing at the Dawn of a New Era," the conference gathered heavyweight guests from global political, business, and academic circles as well as brand leaders. It conducted an in-depth interpretation of the development path of global brands, explored new possibilities for the digitalization and internationalization of brand equity, and marked the accelerated formation of a new global order integrating sports, art, brands, and assets.
Guided by the World olymp'Arts Council(WOAC), the conference was hosted by MINAX Global Brand Exchange Group and Asiabrand Group, co-hosted by Asia Starlink Capital Group and Eurasian Brand Evaluation Center, supported by numerous institutions including Eagle Capital and Tsinghua University Alumni Association of the UAE, and fully assisted by media outlets such as Financial China and FINMETA.
Distinguished guests in attendance included Qin Wen, Executive Chairperson of the World olymp'Arts Council(WOAC); Mohamed AI Neyadi, Former Minister of Culture of the UAE; Danny Deng, CEO of MINAX Global Brand Exchange Group; Jason Wang, Founder and CEO of Asiabrand Group; Ni Jianzhong, President of China Mobile Communications Association; Steve Lau, Founding Partner of Eagle Fund; and Wang Zining, Chief Representative for China of the Saudi Sovereign Fund, who gathered to attend this ideological feast.
During the guest speech session, representatives from various sectors shared in-depth insights around the core value and development path of brand equity, outlining the industry’s future blueprint from multiple dimensions.
Qin Wen, Executive Chairperson of the International Olympic Arts Council, stated that the IOAC has long been committed to promoting the integration of art, sports, and social development. When art, culture, and sports remain merely at the level of display and consumption, they are often short-lived. Only by deeply integrating with systems, industries, and long-term mechanisms can they truly become inheritable, trustworthy, and sustainable global assets. She highly recognized the exploration of MINAX and Brand X in incorporating art and sports brands with digital assets into a unified long-term framework, describing it as "not a negation of tradition, but an upgrade."
Mohamed AI Neyadi, Former Minister of Culture of the UAE, spoke from a national perspective, emphasizing that the core of a brand lies in trust, reputation, and confidence—not merely a logo, design, or identity, but a country’s "image ambassador." Taking the impression of Chinese brands as "high-quality and dedicated" and the UAE’s national image of "diversity and inclusiveness" as examples, he called on brand founders to stay true to their original aspirations, clearly convey core values and principles, and realize the joint communication of enterprises, countries, and themselves.
Wang Zining, Chief Representative for China of the Saudi Sovereign Fund, pointed out that Brand X is not a short-term project but a global platform spanning brands, technology, art, sports, and other fields. Its core is to focus on structural value and long-term order, systematically integrate sports spirit, artistic creation, social trust, and technological capabilities to build a replicable, participatory, and enduring value system. It aims to become an internationally influential industry platform within the next three to five years.
Jason Wang, Founder and CEO of Asiabrand Group, reviewed the group’s 20-year development journey. Founded in Hong Kong in 2005, it has always adhered to the mission of "activating brand value and linking global capital" and has focused on the brand evaluation system for two decades. He proposed that brand competition has entered a new stage of global capital integration, with brand internationalization, asset digitalization, and financing diversification as the three major development paths. He emphasized that "safety and compliance are the foundation of development, and ecological co-construction is the path to prosperity."
Ni Jianzhong, President of China Mobile Communications Association, focused on the wave of the new technological revolution, stating that spatial infrastructure has become a strategic core resource driving the high-quality development of the global economy. The accelerated integration of new information infrastructure and spatial information infrastructure is "restructuring industrial ecology and value logic." He expressed great expectations for the launch of "Taiyi Real Cosmos," the world’s first asset interconnection satellite, noting that this milestone will usher in a new development cycle of "integration of heaven and earth, and symbiosis of digital and physical entities."
Steve Lau, Founding Partner of Eagle Fund, stated that a brand is an international language spanning industries and national borders, carrying cultural heritage and corporate value. As one of the most important digital assets in the new era, brand equity needs to be injected with financial technology vitality through chain transformation to achieve circulation and trading. Eagle Fund will promote in-depth cooperation between its invested high-quality brands and Brand X, MINAX to jointly promote industry development.
Danny Deng, CEO of MINAX Global Brand Exchange Group, announced impressive achievements in his keynote speech: the platform has launched nearly 40 brands, expanded 50 global cooperation nodes, with a total market value of listed brands reaching 50 billion US dollars, and has obtained compliance licenses in the United States, the European Union, and other regions. He revealed that the platform’s target total market value of brand equity will reach 500 billion US dollars in 2026, and it will continue to promote brand equity as one of the core global asset categories.
Nason, CTO of MINAX Global Brand Exchange Group, simultaneously announced the product plan, covering six core segments. The MINIX system has been updated to nearly 20 versions, with the application center officially open to support seamless access for brand owners’ apps and mini-programs, while the professional version has entered the testing phase.
The conference witnessed fruitful results in the signing session, with four strategic cooperations injecting strong momentum into brand development:
● The signing between the International Olympic Arts Council and MINAX built an international bridge for the integration of sports, art, and brands;
● MINAX’s cooperation with Mohamed AI Neyadi will promote the development of brand equity in Central Asia;
● The partnership between China Intangible Cultural Heritage (ICH) IP Alliance Club and MINAX will help ICH—a national treasure—go global through brand power, achieving a win-win situation for cultural inheritance and commercial value;
● The cross-border cooperation between Tiantuo Hangyu Technology and MINAX deeply binds aerospace technology with brand trading. Their co-developed "Taiyi Real Cosmos" satellite is expected to be launched in 2026, realizing the space digital mapping of physical assets and ushering in the space era of brand equity trading.
The brand launch session was equally exciting. Three brands—"Dingli Tianheng," "Xiaomiaomi," and "Qicai Rongji"—held bell-ringing ceremonies. Dingli Tianheng focuses on building an ecological system covering the entire life cycle of asset management; Xiaomiaomi specializes in the silver economy, safeguarding life and health through technology; Qicai Rongji has won market recognition with high-quality healthy food. All three brands demonstrated strong strength and clear development blueprints through roadshows.
The roundtable forum was hosted by Lisa Xiang, Secretary-General of the World Youth Leaders Alliance. Guests including Steve Lau, Shi Xu (General Manager of 3C Division, Huashang Global/Changyuan Group), Lao Yuyi (Chairperson of Financial China Group), and Chen Zhengzhen (CEO of BMP Club) conducted in-depth discussions on the global layout of brand equity.
Lao Yuyi, combining 12 years of experience in Hong Kong stock evaluation, pointed out that digital transformation is a cost-effective choice for Hong Kong-listed enterprises to maintain their brands; Shi Xu shared insights from his company’s transformation, emphasizing that brand digitalization and assetization can transform users into co-builders and reshape the enterprise-customer relationship; Chen Zhengzhen proposed that small and medium-sized brands can achieve corner overtaking by relying on platforms such as MINAX.
At the award dinner held that night, benchmark enterprises in various fields stood out. The complete list of winners is as follows:
● Financial Services Category · Annual Most Influential Brand: ABG Asiabrand Group
● Smart Hardware Sector · Annual Most Promising Investment Brand: AIOT
● Fashion and Sports Sector · Annual Most Valuable Brand: ACE
● Fashion Digital Human Sector · Annual Most Innovative Brand: BEATRICE
● Asset Management Industry · Annual Most Influential Brand: DCG
● Lifestyle Services Sector · Annual Most Influential Brand: Xiaomiaomi
● Health Food Sector · Annual Most Promising Investment Brand: Qicai Rongji
● Food Industry · Most Innovative Brand: PBM
● Luxury Fashion Sector · Annual Most Valuable Brand: Bugatti Menegolli
● Aerospace Sector · Annual Most Influential Brand: Tiantuo Hangyu
● Whiskey Sector · Annual Most Promising Investment Brand: Yizhong Global Whiskey
● Smart Terminal Sector · Annual Most Promising Investment Brand: BMP Smart Phone
● Cultural Tourism Real Estate Sector · Annual Most Valuable Brand: Tonino Lamborghini
With the conclusion of the main forum and the award dinner, the core sessions of the Brand X2026 Global Brand Equity Annual Conference were successfully completed. The conference not only built a high-end platform for global brand exchange and cooperation but also outlined a clear path for the digitalization and internationalization of brand equity. Subsequently, Brand X will launch the "Brand X2026 Global Private Visit: Entering Tencent Middle East and Tiktok" activity, continuing to promote the co-construction of the global brand ecosystem and helping brand equity reach new heights.
